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If you're looking for:
an instant impact
At the strategic level, we can deliver marketing plans, lead competitive intelligence efforts, and identify and manage progress toward KPIs—building a marketing machine that you can rely on.
better of something else
If you need some short-term help, such as filling an unexpected vacancy or a need to quickly refocus marketing efforts/accelerate growth, we can be your executive advisor.
A CMO at A "fraction" of the price
Our rates are based upon a monthly retainer model and vary based on your needs and objectives.
Reasons a business needs Fractional CMO services:
- Marketing Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader is required in terms of decision-making.
- Marketing Strategy: Your business needs a comprehensive marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in SaaS or private equity.
- Part-time CMO: You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible.
- Experience: You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
- Reporting & KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused.
- Optimization: You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
- Efficiency: Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department and drive results.
- Go-to-market Strategy: You are a startup or are launching a new product or service for your business. You will need a new marketing plan for the short-term and the next few years. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
