Networking: a simple, often-overlooked marketing principle that can pay incredible long-term dividends.

Every so often, Michael Scott surprised us all with his social savvy and business acumen.  And every so often, one of his crazy ideas turned out to be the best idea. 

When you’re running a business, it’s easy to get caught up in the day-to-day details and logistics. It’s natural to think about the things that need to get done and to forget about the people that make it all happen.